iolanda pearse

Iolanda Pearse

Co-founder & Midwife

Iolanda Pearse graduated from Trinity College Dublin with a BSc in Midwifery in 2013. As a midwife she gained an acute understanding of the challenges facing parents in the year following the birth of their baby. She witnessed the systemic deficiency of our health care system to provide adequate supports to parents beyond a safe birth.

She became deeply passionate about tackling this issue and decided to augment her knowledge with further education. She undertook an MSc in Communications in the University of Ulster and graduated with a distinction.

Iolanda understands that parents go through a huge transition when they have a baby. Their identity within society changes from an “individual” to a “mother” or “father”. These complex emotions can be difficult to navigate alone so parents are seeking support from online forums or groups. Although online supports are important often times the information or advice that is shared is not from credible sources and this can lead to immense confusion, thus exacerbating these emotions.

Iolanda wanted to use her knowledge to create something that supported parents in a safe environment with evidence-based information during their transition to parenthood and so she created Yuna.

Yuna is a comprehensive support system for parents in the first year after the birth of their baby. Iolanda provides “real-world” social meet ups, and unlimited text support to parents who work with her.

Yuna provides that missing link for parents by augmenting their medical care with vital support that parents need following the birth of their baby.

Supported by

local enterprise office kildare
startup chile